Jay Rock’s hearing

Friends of the blog, Vertrue and its subsidiary Adaptive Marketing, found themselves the subject of a Senate Commerce Committee hearing yesterday entitled, “Aggressive Sales Tactics on the Internet and Their Impact on American Consumers.”

You can view the hearing here, the staff report here and a quick NBC segment here.

In the NBC segment Ben Edelman of the Harvard Business School, refers to the tactics used by Vertrue and the other companies discussed in the hearing as “fundamentally a bait and switch.”

Look out Ben!

Update:

Actual analysis over at Felix Salmon’s blog here.

Some amusing flippant comments from the FT here.

Update 2:

Ben Edelman makes an interesting point here. Apparently, a lot of the business done by Vertrue et al. violates credit card network rules, but the credit card companies don’t seem to be enforcing their own rules. Jay Rock wants to know why (bottom of the Edelman post).

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