Ben Stein steals your money

I know it. I’m a bit of a leech when it comes to the blog entry; I riff shamelessly off of other blogs. That said, I think I’ve got something to add to the story of Ben Stein’s descent from New York Times windbag to douchebag to scumbag.

As Felix Salmon discusses in his blog, Stein is shilling for a new website, (also, that is running a “predatory bait-and-switch.” Freescore provides a “free” credit report, and then charges $29.95 per monthly for not doing so much else. I wonder what the FTC has to say about charging for a credit report when the Fair Credit Reporting Act requires the credit rating agencies to hand it out once a year via

To use some horrible business-speak, here goes my “value add” to the story:

Not shockingly, the company that owns, Vertrue Inc., has a history of deceptive business practices. For years it has been figuring out creative ways to gain access to credit cards to charge monthly fees with the hopes that victims won’t notice. If a victim does notice, Vertrue makes them jump through hoops to get the monthly fees removed.

FREESCORE’S CONNECTION TO VERTRUE, INC.’s registration with the US Patent and Trademark Office lists the owner as Adaptive Marketing LLC. is also listed as an Adaptive Marketing product on its website. Adaptive Marketing is listed as Vertrue company on its website. Adaptive Marketing was the registered owner of the website from at least April 2008 until sometime in late June 2009, when the registrant changed to Corporation Service Company of Yarmouth, Nova Scotia. I’m not sure why that would be.


Vertrue started out life as CardMember Publishing Corporation in the late ’80s. In 1996 it changed its name to MemberWorks Incorporated and then again in 2006 to Vertrue Incorporated. It went public in 1996 and then was taken private again in 2007.


So just to start with, take a look the Better Business Bureau report on Vertrue. BBB is a fairly conservative organization, and it gives Vertrue an “F”! BBB received more 2,595 complaints against the company.

Complaints reported to the Bureau primarily involve claims of unauthorized charges by the Company’s affiliates. In such cases, customers reported no recollection of having agreed to the programs that were billed to their credit card, debit card or bank account. In some of the cases, consumers reported being charged for two or three years.

In 2000, when Vertrue was still called MemberWorks, it settled a case brought by the New York Attorney General. MemberWorks offered a free 30-day trial membership in discount programs. It then charged the victims a $144 annual fee without their knowledge.

At about the same time, according to the FTC,

. . . Minnesota, New York . . . , Nebraska, and California—have obtained either an Assurance of Voluntary Compliance (“AVC”) or a court settlement with MemberWorks. Nebraska obtained an AVC in February 2001 that applies nationwide. The AVC requires MemberWorks to provide refunds to consumers alleging unauthorized charges and includes detailed conduct provisions applicable to MemberWorks’ marketing of membership programs.


Vertrue received a request in May from the Senate Commerce Committee regarding its billing practices. It’s the same old Vertrue story—monthly charges on a credit card unless the dubious subscription is canceled.

In January of this year, a civil case was filed in Cuyahoga County Court of Common Pleas against Adaptive Marketing and Vertrue. The case made its way into federal court as a civil fraud case, Smith et al. v. Vertrue Inc. et al., in U.S. District Court in Cleveland, and is now listed as Vertrue Inc. Marketing and Sales Practices Litigation case number 09-vm-75000-PAG. It remains to be seen what will happen with this case, but the complaint tells the usual story of no permission and monthly fees etc.

For the obsessed there are also these cases here, here and here.


So the co-founder, CEO and president at Vertrue lists on his LinkedIn profile that he has a Harvard MBA. He probably should have taken Harvard’s new MBA oath.

And Ben . . . WTF? Did you really need the money that badly? I hope the NY Times drops you over this.


Goodbye Mr. Stein.


20 responses to “Ben Stein steals your money

  1. Pingback: Ben Stein gets caught with his hand in the cookie jar | PunditCountry

  2. Pingback: Ben Stein and Not-So-Free Credit Scores « The Bankruptcy Blog

  3. These kind of businesses appear to have no legitimate function. How is it that they are able to settle complaints for fines that are small enough to constitute “cost of doing business” and continue fleecing the country. How about going after the true cost of the deception agressively (including freeze of corporate assets if warranted). If almost all of the profits are ill-gotten, the fines/judgments should be big enough to bankrupt the company. And maybe even the officers/directors if the fraud is clear enough to justify piercing the corporate veil. Unlike other areas of the penal/regulatory law, we are actually dealing with rational, deterrable actors here. A few real takedowns of companies like this could actually make it too potentially costly for others to take the risk of running such a scam.

  4. Rob the Lurker FCD

    I hope the NY Times drops you over this.

    Your wish has been granted. That was a good one, but in the future be careful of what you wish for.

  5. lol, I thought dishonesty and greed were sins. Yet another example of the fact that religion does not, in fact, make you a good, honest person.

  6. Vertrue adds no value to America. The company should have its public assets frozen and the salaries of all the execs clawed back for the past decade.

    Rob, you should be careful who you defend.

  7. Pingback: Sues Yahoo To Reveal Blogger’s Identity [Intimidation Tactics] | Unit1

  8. Flâneur,

    I haven’t been following this story, as such I am largly ignorant to the facts (as they have been reported), but on the face of it your heading “Ben Stein steals your money” seems a little strong. On the assumption that your assertions about Ventrue are true, that doesn’t make Mr. Stein a thief by association, even if he was remiss in his due diligence before accepting the advertising gig.

    Michael R

  9. Pingback: The Geek Professor » Freescore = Bad Deal

  10. Lol. great post. Thanks for the entertaining and informative blog. I’m personally not a fan of Ben anyhow.

  11. Well done.

  12. Please beware their is NOTHING FREE about this web-site. You will charged $29.95 PER MONTH! It is a total mis-leading web-site that was set up to rip people off. I am shocked that Ben Stein has put his name on this. PLEASE BEWARE thier is no reason for anyone to sign up for this.

  13. I can’t find any way to concel my subscription. I have tried everything I could think of.

  14. Pingback: Yet another reason to beat up on Ben Stein -

  15. why is this company still able to be doing this? I am finding that they have been sued in class action suit and lost but still are continuing to charge?

  16. I also like this my favorite part is “Vertrue wants to help its members keep their finances in shape by providing handy tips on smart flexible spending account habits. Like many things in life, saving money using flexible spending requires thinking “outside the box.” Vertrue understands that, and it has some tips on how to get creative while still keeping an eye on the bottom line.” SURE THEY DO!!

  17. While Vertrue preys on the public these are the press releases they are putting out BS

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